Fullcount, founded in 1993, is an original member of the "Osaka Five" - the first companies in Japan (all based in and around Osaka) to begin serious development and production of new denim that imitated the vintage jeans so many had become infatuated with. These brands were at the vanguard of selvedge denim's cultural resurgence, and since their appearance in the late 80s and early 90s, selvedge jeans have exploded across the global marketplace.

With a stylistic focus that zooms in on the era where denim transitioned from "workwear" to a casual fabric, Fullcount were the first brand to start making their denim from hand-picked Zimbabwean cotton, which is famous for its long staple length (granting it both greater softness and durability than short staple cottons).

Fullcount exercise complete control over their product - developing it down to the yarn level, and sewing everything up in-house with 100% cotton threads.