Standard & Strange Stories.
Standard & Strange Stories
Gen & Elliot Review Fashion Week
New York Fashion Week just ended and we wanted to see what's in store for next year's menswear. We couldn't look at everything, so we picked a few collections to evaluate. There were a few standouts, but overall, we gave what we saw a B.
The Sustenance Vest | Field Guide
We love a vest and this might be our favorite. Designed with a pocket for everything a WWII pilot needed to survive, the C-1 Emergency Sustenance Vest made it easier to bail out and survive on the ground if your plane went down. You just had to survive the descent first. A one-size-fits-all design, the C-1 replaced separate survival bags and satchels, placing everything you'd need on your person at all times. Since the 1940s, the vest has gone through many more iterations, but the original remains a favorite among collectors to this day.
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This Brand Was Bigger Than Levi's, Until It Wasn't | Field Guide
The Bay Area was a hotbed of denim manufacturing during the late 1800s thanks to the Gold Rush. Several companies were pushing the style and innovating in ways that still remain today. Unfortunately, many have been lost to the sands of time despite at one point being the bigger than name brands today. Like Neustadter Bros who were founded even before Levi's in San Francisco.
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Making Regenerative Whiskey w/ Rob Easter of Modern Ancient Spirits
Our pal Rob has been a friend and collaborator for about as long as S&S has been around. Every few months, he comes by to pay us a visit and catch up — so we grabbed our camera and met up at our Berkeley store to talk about the surprising overlap between the clothing we sell and the spirits Rob makes, as well as our shared philosophies in business and life. We tapped Elliot back in for this one so that he could use his agriculture degree a little bit, too.
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S&S x MotivMFG Trunk Show + Made-To-Order Event!
In celebration of the brand's 10th Anniversary, Samuel Wei and Daniel Gu of MotivMFG are taking a trip to the USA, with a stop at S&S NYC for a weekend-long Trunk Show and appointment slots for custom made-to-order garments.
The weekend kicks off with a welcome party on Friday night, with the event itself running all day on Saturday and Sunday (September 12th & 13th, 2026). Don't miss out!
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The Unlikely Story of The Wool Jungle Sweater | Field Guide
The humble wool shirt. Like most clothes designed by the military, it was an extremely practical garment originally meant for mountain divisions. However, it was later adopted by those stationed in even the hottest, most humid locales all the way up until the 60s because it was lightweight and breathable, but made for a great sleep shirt during cool nights. They were a popular item so not many originals remain, plus moths love to munch on 60 year old wool.
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Read moreabout The Unlikely Story of The Wool Jungle Sweater | Field Guide
Creating Substance and Beauty In An Automated World
The steady removal of substance and beauty from the everyday objects has been going on for the entirety of industrialized society. The Real McCoy's have chosen to put some of that substance back into the most intimate of everyday objects: the clothing we wear.
Learn more in The Unibrow's second issue article, The Beauty in The Invisible by Jeremy Smith.
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Every T-Shirt, For Every Occassion | Let's Try
There is a t-shirt for everyone and they're not all created equal. There are loopwheel, tubular, garment-dyed, graphic, pocket, cropped, etc.
If you've been interested in any one of these, we had Jake try them all on to help you with deciding which is the perfect fit for you. Plus, we tossed in a little Wolfies Diner history lesson for free.
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The US Aggressor Force Uniform | Field Guide
You've most likely seen the emerald green military garments that stood out next to the more traditional olive drab. But did you know that the color was created for a specific reason and didn't see any real battles? It was specifically designed for use in military training exercises for the OpFor (Opposing Forces) aggressor. Very few of the Cold War era versions exist today as they were either destroyed or retired as the OpFor has changed over the decades. Charles goes over all this including the history of the OpFor and the fictional Circle Trigon Party.
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