GRÅBRODERN is a Swedish brand named with a Swedish word. Our best attempt at pronouncing it sounds something like "Groh-brud-urn," which isn't quite correct, but could probably be worse. The word translates to mean "gray brother," or "friar dressed in gray," but also refers to a neighborhood in the medieval town of Visby, on the island of Gotland in the Baltic Sea. This is where the brand takes its inspiration, blending contemporary Japanese takes on Americana with traditional Baltic workwear.
