Thunderbird Coat - Facing East

Thunderbird Coat - Facing East

Sale price $588
Regular price $735
Low stock - Order soon!

Taking design inspiration from classic Storm Rider jackets, the Thunderbird coat was born from the experiences of an eleven-day road trip that the Ginew founders took in their 1971 F250, traveling from their ancestral homelands in the Great Lakes to the forests of the Pacific Northwest. An extremely handsome type-3 variant, it's got a fantastic old-school fit and spectacular trims.

"Through the boreal forests along Lake Superior, across the plains and badlands of Dakota & Cheyenne lands, to the high desert and ultimately the temperate rainforest of the Pacific...each morning, day, and night an act of intention and, in many ways a prayer. Crisp sunrises, afternoon thunderstorms, still sunsets, and brilliantly starry nights were our muse as we bore witness to the change of seasons. Woven into each fabric of this coat is the intention, observation, and emotion of this experience."

They're sewn up from a 14oz, 100% cotton selvedge denim loomed by Vidalia Mills in Louisiana, USA. Over time, the indigo denim will relax and fade, developing a unique patina for each different wearer. The rear patch is made from deerskin, hunted and tanned by Ginew themselves, and features a custom leaf stamp.

The body is lined with Ginew's Facing East blanket - weighing in at 32oz, it's woven by Pendleton in Portland, OR, and features a custom design from Minneapolis-based visual artist Dyani White Hawk. Composed of 82% virgin wool and 18% cotton, it strikes an excellent ratio  - the virgin wool provides softness and warmth, while the cotton gives the blanket additional structure and durability. Like the exterior, the lining will break-in over time, softening and taking the shape of the wearer's body.

It features two chest pockets and two welted handwarmer pockets, with custom Ginew hardware throughout, and secret embroidery beneath the collar. The sleeves are lined with a quilted statin, slick and soft for ease of layering. The fit leans more vintage, with a slightly cropped body and tapered torso, which can be further exaggerated with the side tab adjusters found on the back of the hem.

Fits true to size. Spot clean or dry clean only.

  • 100% cotton
  • 14oz indigo selvedge denim from Vidalia Mills in Louisiana, USA
  • Sanforized
  • 32oz Facing East Blanket lining
  • 82% wool / 18% cotton lining
  • Lining woven by Pendleton
  • Quilted satin sleeve lining
  • Four pockets
  • Custom Ginew hardware
  • Corduroy collar
  • Side tab adjusters
  • True to size
  • Vintage fit
  • Embroidery beneath collar
  • Spot clean or dry clean
  • Custom woven labels
  • Made in the USA

Due to USPS service delays, we are shipping most USA orders via UPS Ground until further notice. If you prefer to have your order shipped with USPS, please contact us and we will do our best to accommodate you.


  • Bandanas, Patches, T-Shirts, Socks, & Hats - $5 via USPS First Class Mail
  • Curbside pickup: Free
  • Orders $300 and over - Free shipping via UPS Ground
  • Orders under $300 - $12 shipping via UPS Ground
  • Expedited Shipping (1 - 2 business days) via UPS - $40


Canada Shipping - Orders under $400

  • USPS First Class (10 - 15 business days)  - $18
  • USPS Priority Mail (5 - 10 business days) - $35
  • DHL Express (2-3 business days) - $55

Canada Shipping - Orders over $400
DHL Express (1-3 business days) - $50

Rest of World Shipping
DHL Express (2-4 business days) - $55

We want you to be comfortable shopping with us online without being able to touch the product.

  • Before you purchase, please check the size charts we provide against your favorite garments.
  • Exchanges or returns for store credit will be accepted on full-price items within 14 days of delivery (as verified by courier)
  • Items sold on sale or discount are final sale, no returns or exchanges.
  • Items must be in original condition with all tags attached.
  • Items that have been washed, hemmed, altered, or excessively worn cannot be returned.
  • All return and exchange shipping costs are your responsibility
  • We will process all returns within 3 business days of receipt
  • Our team will acknowledge receipt and action take with your return
  • Full terms and conditions are here.
  • If you have questions at any time you can reach us at or use our contact form, or phone us at 510-373-9696.


For customers in the USA, please go to our returns portal at for any returns excluding leather jackets and footwear. There is no need to contact us directly once you initiate a return via the portal.

If you need to return or exchange a leather jacket or footwear, please e-mail Please include your order number and tell us if you'd like to make an exchange or return for store credit.

For international returns, e-mail Please include your order number and tell us if you'd like to make an exchange or return for store credit.

Size Guide

All measurements are in inches.

Model Gen wears a size Medium
Gen's sizing specs are:
6'1 and 180lbs
41" chest and 31" waist

Fits true to size. Spot clean or dry clean only.

Size Front Length Shoulder Chest Sleeve Length
Small 22.75" 18.75" 43" 23"
Medium 23.925" 19.5" 45" 24"
Large 24.75" 19.825" 47" 24.375"
Extra Large 25" 20.375" 48.5" 24.5"

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