Kenichi Iwaya has nearly 20 years under his belt of making the most irregular and distinctive denim on the market at Pure Blue Japan. Every pair of Pure Blue Japan jeans is cut from the denim produced by one single loom in Okayama. Every day, the owners get up, turn on the loom, and what it makes, is what there is. Each batch of denim is set up differently, but all have a heavy slub and a very distinct texture that immediately identifies it as a product of Pure Blue Japan.