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We have been working with Ryo and Hiro Ooe of Ooe Yofukuten since 2014, and are their sole stockist outside of Japan. They make everything in a small Japanese town just outside of Nagoya using a collection of rare vintage sewing machines. Ryo is the pattern maker and cutter and Hiro does the sewing - their dedication, focus and level of detail is superlative.
Their workshop is in a textile factory building from the 1890’s, filled with restored vintage and antique sewing machines. These exceedingly rare and unique machines are lovingly maintained by their close friend, Mr. Matsuoka, who is nationally recognized by Japan for his sewing machine repair skills.
The production is very limited by nature, and they have developed an international cult following over the years. When you hold a pair of Ooe Yofukuten jeans, it may take a moment to notice the subtle details. The fabric is just like a pair of vintage Levi’s, the needlework is flawless, and the buttonholes are absolute perfection - each a mark of the craft of Ryo and Hiro.
The OA01 is one of our favorite denim fits of all time. A mid-century fit, with a medium high rise, relaxed top block, full thighs, and comfortable straight legs (that taper almost imperceptibly to a roomy leg opening), it's handsome on virtually anyone. They're sewn up in a classic five pocket configuration, featuring hidden rivets at the rear pockets and exposed ones on the front - the lemon yellow thread is 100% cotton, since fabric this nice deserves equally impressive stitching.
Speaking of the fabric, these are made from Ooe's new XX4 denim. The product of years upon years of research, these are a 13.5oz, 100% cotton, 7x7 selvedge denim with a white ID, loomed in Japan exclusively for Ooe, and to their exact specifications. The warp threads are dyed with a green-cast indigo, specifically chosen to age like sample fabrics from the 1940s - with gray weft threads selected for the same purpose. Slightly hairy and surprisingly soft (even while raw) these are a comfortable mid-weight fabric that fades relatively quickly and can be worn almost year-round.
These are a "raw" unsanforized denim. They will shrink about 10% overall during the first 1-3 washes (depending on the temperature of the water, and how the jeans are dried). This shrinkage amounts to about ~2" in the waist and about ~3" in the inseam. We suggest choosing two sizes larger than your measured waist for the best fit after washing. Wash with cold (for less shrinkage) or warm (for more shrinkage) water and hang dry.
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All measurements are in inches.
Model Gen wears a size 32
Gen's sizing specs are:
6'1 and 180lbs
41" chest and 31" waist
These are a "raw" unsanforized denim. They will shrink about 10% overall during the first 1-3 washes (depending on the temperature of the water, and how the jeans are dried). This shrinkage amounts to about ~2" in the waist and about ~3" in the inseam. We suggest choosing two sizes larger than your measured waist for the best fit after washing. Wash with cold (for less shrinkage) or warm (for more shrinkage) water and hang dry.
| Size | Waist | Front Rise | Back Rise | Upper Thigh | Knee | Leg Opening | Inseam |
| 28 | 28" | 11.25" | 14.375" | 11.125" | 8.75" | 8" | 35.25" |
| 29 | 29.25" | 11.375" | 14.75" | 11.25" | 8.875" | 8.25" | 35.25" |
| 30 | 30" | 11.5" | 15" | 11.5" | 9" | 8.375" | 35.25" |
| 31 | 31.125" | 11.75" | 15.25" | 11.75" | 9.25" | 8.5" | 35.5" |
| 32 | 32" | 12" | 15.5" | 12.25" | 9.375" | 8.625" | 35.5" |
| 33 | 33" | 12.5" | 15.75" | 12.5" | 9.5" | 8.75" | 37.25" |
| 34 | 34.25" | 12.625" | 16" | 12.75" | 9.75" | 9" | 37.5" |
| 35 | 35" | 12.75" | 16.5" | 13" | 10" | 9.125" | 37.5" |
| 36 | 36" | 12.875" | 16.75" | 13.25" | 10.125" | 9.25" | 37.5" |
| 38 | 38" | 13.25" | 17.25" | 13.5" | 10.5" | 9.75" | 37.5" |
Our Oakland and Santa Fe stores are open for cubside pickup. View our curbside pickup info.
Due to USPS service delays, we are shipping most USA orders via UPS Ground until further notice. If you prefer to have your order shipped with USPS, please contact us and we will do our best to accommodate you.
Bandanas, Patches, T-Shirts, Socks, & Hats - $5 via USPS First Class Mail
Curbside pickup: Free
Orders $300 and over - Free shipping via UPS Ground
Orders under $300 - $12 shipping via UPS Ground
Expedited Shipping (1 - 2 business days) via UPS - $40
Canada Shipping - Orders under $400
USPS First Class (10 - 15 business days) - $18
USPS Priority Mail (5 - 10 business days) - $35
DHL Express (2-3 business days) - $55
Canada Shipping - Orders over $400
DHL Express (1-3 business days) - $50
Rest of World Shipping
DHL Express (2-4 business days) - $55
We want you to be comfortable shopping with us online without being able to touch the product. Before you purchase, please check the size charts we provide against your favorite garments.
