About US

We started out as two guys selling denim in a back alley in Oakland; and have grown over the years to be a socially responsible organization with two brick and mortar stores and an engaged community of customers.

You can read our full history here, from the years we spent in a converted horse stable in Temescal, all the way through the online-only era of 2020-21.

We are committed to giving back as much as we are to selling the best leather, denim, and boots around. Starting in 2020, we began to donate 2% of our revenue to social equality and other causes. You can read more here, including a deep-dive breakdown of our donations.

Our other big commitment is to old world style customer service - greeting you with a smile, giving our honest opinion (including ‘that looks terrible on you’) and doing our best to make you feel welcome and leave happier than when you came in.

Our rules for what we sell are simple: It had be something we would wear; it has to be built to last; and it has to be manufactured ethically. We take these to heart - we wear what we sell and we beat the hell of out it. We travel the world to see how things are made from boot factories in Oregon to loopwheel mills in Japan.

The foundation of these rules is built on our relationships with our brands - relationships built through years of traveling around the world, drinking together in Japanese izakayas and German biergartens and a deep respect of each other’s craft.

All that said, we invite you to stop in and browse at our Oakland or Santa Fe stores or online, and of course, if you have any question at all, don’t hesitate to reach out.

You can email us anytime at hello@standardandstrange.com or use our contact form here.

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