Thunderbird Jacket - Vidalia Denim


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Taking design inspiration from classic Storm Rider jackets, the Thunderbird coat was born from the experiences of an eleven-day road trip that the Ginew founders took in their 1971 F250, traveling from their ancestral homelands in the Great Lakes to the forests of the Pacific Northwest. An extremely handsome type-3 variant, it's got a fantastic old-school fit and spectacular trims.

"Through the boreal forests along Lake Superior, across the plains and badlands of Dakota & Cheyenne lands, to the high desert and ultimately the temperate rainforest of the Pacific...each morning, day, and night an act of intention and, in many ways a prayer. Crisp sunrises, afternoon thunderstorms, still sunsets, and brilliantly starry nights were our muse as we bore witness to the change of seasons. Woven into each fabric of this coat is the intention, observation, and emotion of this experience."

They're sewn up from a 14oz, 100% cotton selvedge denim loomed by Vidalia Mills in Louisiana, USA. Over time, the indigo denim will relax and fade, developing a unique patina for each different wearer. The rear patch is made from deerskin, hunted and tanned by Ginew themselves, and features a custom leaf stamp.

It features two chest pockets and two welted handwarmer pockets, with custom Ginew hardware throughout, and secret embroidery beneath the collar. Similarly, a chainstitch-embroidered Thunderbird can be found inside the left sleeve cuff - over time, this outline of this embroidery will fade into the denim, becoming visible from the outside. The fit leans more vintage, with a slightly cropped body and tapered torso, which can be further exaggerated with the side tab adjusters found on the back of the hem.

Fits true to size. Wash cold and hang dry in the shave.

  • 100% cotton
  • 14oz indigo selvedge denim from Vidalia Mills in Louisiana, USA
  • Unlined
  • Sanforized
  • Four pockets
  • Custom Ginew hardware
  • Corduroy collar
  • Side tab adjusters
  • True to size
  • Vintage fit
  • Embroidery beneath collar
  • Chainstitched Thunderbird in left cuff
  • Wash cold and hang dry in the shade
  • Custom woven labels
  • Made in the USA

See how we measure - click here.

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All measurements are in inches.

Model Gen wears a size Medium
Gen's sizing specs are:
6'1 and 180lbs
41" chest and 31" waist

Fits true to size. Wash cold and hang dry in the shave.

Size Front Length Shoulder Chest Sleeve Length
Small 23.25" 19" 44" 23.5"
Medium 24.25" 19.25" 46.5" 24"
Large 25" 19.75" 48.5" 25"
Extra Large 25.25" 20.5" 50.5" 25"
XXL 25.625" 21" 52.5" 25"

Our Oakland and Santa Fe stores are open for cubside pickup. View our curbside pickup info.

Due to USPS service delays, we are shipping most USA orders via UPS Ground until further notice. If you prefer to have your order shipped with USPS, please contact us and we will do our best to accommodate you.

USA Orders

Bandanas, Patches, T-Shirts, Socks, & Hats - $5 via USPS First Class Mail
Curbside pickup: Free
Orders $300 and over - Free shipping via UPS Ground
Orders under $300 - $12 shipping via UPS Ground
Expedited Shipping (1 - 2 business days) via UPS - $40

International Orders

Canada Shipping - Orders under $400
USPS First Class (10 - 15 business days)  - $18
USPS Priority Mail (5 - 10 business days) - $35
DHL Express (2-3 business days) - $55

Canada Shipping - Orders over $400
DHL Express (1-3 business days) - $50

Rest of World Shipping
DHL Express (2-4 business days) - $55

We want you to be comfortable shopping with us online without being able to touch the product. Before you purchase, please check the size charts we provide against your favorite garments.

  • Exchanges or returns for store credit will be accepted on full-price items within 14 days of delivery (as verified by courier)
  • Items sold on sale or discount are final sale, no returns or exchanges.
  • Items must be in original condition with all tags attached.
  • Items that have been washed, hemmed, altered, excessively worn, set aflame or touched by a private equity firm cannot be returned.
  • All return and exchange shipping costs are your responsibility
  • We will process all returns within 3 business days of receipt
  • Our team will acknowledge receipt and action take with your return
  • Full terms and conditions are here.
  • If you have questions at any time you can reach us at or use our contact form, or phone us at 510-373-9696.