W'MENSWEAR BY LAUREN YATES
Lauren Yates, aka Ponytail Journal / @ponytailjournal, has built her brand "W'menswear" from her base in Thailand. Like all of the best brands, W'menswear has grown from her lived experience and point-of-view, rather than being a simple attempt to fill a whitespace in the market. The tag-line "Hard hitting garments for hard hitting women" says it all. She makes uncompromising clothing for women with a focus on quality and craft, all made in Thailand and Vietnam at small artisan workshops. We've been stocking her line at our Santa Fe store for a few seasons now, and carry her sub-brand Good Ol' Whats-Her-Face at all three stores plus online. The full W'menswear collection will be rolling out across our shops and online over the next season, starting with this trunk show.