In 1998, Hall Newbegin began harvesting plants, in order to create natural fragrances in his kitchen, which he then took to local farmers’ markets for sale.
Whilst the company has grown and now employs over a dozen people, the core mission remains the same: from day one, Juniper Ridge was about bringing the smell of the wilderness home; fragrance that smells like the backcountry, not perfume from a laboratory.
From Mount Hood to the Mojave Desert, Juniper Ridge harvest plants, bark, moss, mushrooms and tree trimmings, distilling them down and mixing them with natural oils or organic sugar cane alcohol to create a range of cologne, soaps, room spray and more.
Their harvesting trips can be followed online and each fragrance has it’s own evocative personality, from the heavy sage of Big Sur to the fir that’s so prevalent in Siskiyou County.
Distilling takes place either at the company’s headquarters in Oakland, CA or, just as often, in their Field Lab, a van containing a converted moonshine still that allows them to make fragrance right by the trail from which the ingredients were harvested.
All Juniper Ridge ingredients are sustainably harvested and the company gives 10% of its yearly profits to wilderness conservation groups.