Danner

The Danner Shoe Manufacturing Co. was founded in 1932, in Wisconsin by Charles Danner, with five employees and the aim of producing low-priced boots. This being in the tail-end of the Depression, both raw materials and labor costs were low – and there was a need for cheap, durable footwear.

In 1936, Charles refocused the company towards producing higher-quality boots aimed at the logging industry in the Pacific Northwest and it was a natural progression to move both the business and his family out to Portland, Oregon – where they are still based today.

By the 1960s, control of the company had passed to Charles’ son Bill and the company again changed course – whilst keeping the line of heavy-duty boots they had become famous for, they branched out into the burgeoning outdoors market, designing and manufacturing lighter-weight hiking boots with more flexible soles; with Backpacker Magazine declaring the Mountain Trail Boot to be ‘the most ideal hiking boot’ on the market.

Towards the end of the 1970s, Danner was collaborating with a small, new company named WL Gore to use a new material in an effort to make a fully waterproof hiking boot. This new material was to become known as Gore-Tex.

Today, Danner still makes the Mountain Trail Boot, alongside a full line of both hiking and more technical boots, including those supplied to the United States Marine Corps.